The Western Province Cricket Association (WPCA) is proud to announce its partnership with Southern Sun as the Official Hotel Partner for the 2024/25 cricket season, with the option to extend this collaboration in future seasons.
Southern Sun, which already boasts partnerships in rugby, footbal and other high-profile events, sees this as an opportunity to expand its footprint into cricket. This collaboration represents a strategic alignment of two organisations committed to excellence, with World Sports Betting Western Province recognising the partnership’s potential to foster a stellar long-term relationship.
This partnership underscores Southern Sun’s commitment to supporting South Africa’s sporting landscape at all levels. It will provide WPCA’s Professional Teams, executives, and youth teams with access to Southern Sun’s extensive network of hotels across South Africa, ensuring the comfort and convenience needed for optimal performance during the season.
Commenting on the sponsorship agreement, WPCA CEO Corrie van Zyl said: “We are proud to welcome Southern Sun to the WPCA family and we look forward to them looking after our teams when travelling around the country. We are sure the teams will enjoy the comforts and service Southern Sun are well known for.”
The timing of this partnership is particularly significant as South Africa prepares to host the 2027 ICC Cricket World Cup. By aligning with cricket, Southern Sun strengthens its position as a key supporter of the sport’s growth and development, both at the grassroots and professional levels.
Marcel von Aulock, CEO of Southern Sun, also expressed his excitement about the partnership: We are delighted to partner with WPCA and support their teams throughout the season. At Southern Sun, we take pride in providing exceptional service and hospitality and we look forward to contributing to the success of WPCA’s teams both on and off the field."
This partnership not only demonstrates Southern Sun’s dedication to the future of South African cricket but also reinforces its role as a trusted partner in shaping the success of major sporting events and initiatives.
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