The Uefa Champions Festival, a four-day family friendly celebration for people of all ages featuring football-related entertainment, live music, giveaways, activations from Uefa Champions League sponsors and much more, will take place in central London from Thursday 30 May to Sunday 2 June. The festival will be held at five locations across the English capital: Potters Fields Park, Regent Street, Somerset House, South Bank and Trafalgar Square.
Festival admission is free and open to all.
The four-day event will kick off with the arrival of the Uefa Champions League trophy at the festival on Thursday 30 May at 11am (local time). After the opening ceremony, the trophy will then be displayed on Regent Street – which will be pedestrianised, allowing fans the opportunity to take part in a range of activities including penalty shoot-out challenges and fan benches – on Thursday and Friday, when visitors are invited to enjoy a unique experience and take a picture with the most sought-after prize in club football.
The trophy will then be displayed at Trafalgar Square on Saturday, the day of the final, giving visitors one last opportunity to snap a photo with it before the trophy departs for the stadium, where it will ultimately be lifted by the captain of either Borussia Dortmund or Real Madrid CF. The square will also showcase the Uefa Champions League team captains’ jersey exhibit featuring kits from all 32 participants in this year’s competition.
The festival will feature the Ultimate Champions Tournament, a four-team competition comprised of Uefa Champions League legends competing for glory on the Uefa Champions Pitch at Somerset House. The pitch will also host various Uefa social and environmental sustainability programmes and sponsor activations throughout the four days.
The festival location, hours and main activities are:
Potters Fields Park
Giant Uefa Champions League trophy display
Thursday and Friday 11am-8pm
Saturday 11am-5pm
Sunday 11am-6pm
Regent Street
Uefa Champions League trophy display, penalty shoot-out challenges
Thursday and Friday 11am-8pm
Somerset House
Ultimate Champions Tournament and SES matches on the Uefa Champions Pitch
Thursday 11am-10pm
Friday 11am-10pm
Saturday 11am-5pm
Sunday 11am-6pm
South Bank
Team backdrops, adidas giant match ball
Saturday 11am-5pm
Sunday 11am-6pm
Trafalgar Square
Uefa Champions League trophy display, Friday Night Show by Rockstar Energy Drink, captains’ jersey exhibit
Thursday and Friday 11am-5pm (closed for concert preparations from 17pm-6.30pm), 6.30pm-10.30pm
Saturday 11am-5pm
Sunday 11am-6pm
(All times local)
The festival will also feature a performance by international music artist Rudimental, who will headline the Friday Night Show by Rockstar Energy Drink at Trafalgar Square. Catering to both music and football fans alike, entry into the concert will be free of charge but requires an entry ticket, which can be obtained here. Tickets will be limited to a maximum of four per transaction and all individual details for each ticket must be provided when applying. In addition to Rudimental, the stage at Trafalgar Square will feature various musical performances across the four days including a Faithless DJ set on Thursday night.
Throughout the five locations, festivalgoers will also be able to enjoy a five-a-side mini-pitch, skills challenges, selfie points, inflatable football activities, football freestylers, giveaways, a wide range of food stalls and much more, as well as purchase exclusive merchandise at the Uefa Champions Festival Official Shop.
Theodore Theodoridis, Uefa general secretary, said: “We look forward to welcoming everyone to the Uefa Champions Festival, right in the heart of central London, as we celebrate the end of another fantastic football season and crown the next Uefa Champions League winners. Festivalgoers will enjoy a wide array of family-friendly entertainment, creating memories that will last a lifetime ahead of what is sure to be another epic encounter at the iconic Wembley Stadium.”
The Mayor of London Sadiq Khan said: “I am proud to welcome the Uefa Champions League final back to London. The return of Europe’s biggest match to the sporting capital of the world is long overdue and I am delighted that thousands of Londoners and visitors will be able to experience the thrill of this special competition through the Uefa Champions Festival. This is the start of an incredible sporting summer for London and a key part of our work to build a better London for everyone.”
Stuart Andrew, UK Sports Minister, said: "The Uefa Champions League final is a special moment in the sporting calendar, and I am delighted Wembley is playing host to Europe's premier club football teams. The UK has a brilliant track record of hosting some of the world's biggest sporting competitions and the Champions Festival will see London coming alive for a four-day family-friendly festival of fun."
Visitors are encouraged to download the UEFA Champions League mobile app, where the official event companion will soon feature the full festival programme, an interactive map and daily live updates.
The festival timetable, alongside the full entertainment programme, will be unveiled closer to the festival.
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