The Vodacom Bulls and leading global consumer electronics brand TCL, a Global top 2 TV brand, have announced a new partnership to celebrate the New Year.
TCL, who boasts the world’s largest QD-Mini LED TV, the TCL 115"X955 and the Bulls, who hold an impressive and superior record amongst South African rugby franchises, associate to enhance rugby fans’ viewing experiences across Mzansi and the rest of the region. The consumer electronics giants have an impressive sporting footprint and portfolio, amongst which they partner with Arsenal Football Club and now, they join the side based in the Capital with a mission to Inspire Greatness.
“We are happy to welcome the innovative TCL brand to our family of partners,” remarks Edgar Rathbone, the Chief Executive of the BBCo. “As a franchise that is always exploring newer and inventive ways of staying ahead of the curve, we look forward to enjoying a fruitful relationship with a brand that is boldly using technology to enhance supporter viewing experiences. These technological advancements have a place amongst our team operations, too, making this a holistic partnership for all.
“Everyone at the Vodacom Bulls looks forward to working closely with the TCL family as we all endeavour to bring the best viewing experiences for our fans,” Rathbone concluded.
"We are excited to partner with the Vodacom Bulls, one of the most successful rugby teams in South Africa," said Mike Chen, General Manager TCL South Africa.
“This collaboration signifies our commitment to South Africa and this partnership will allow us to bring our innovative and high-quality products to the Vodacom Bulls’ supporters in South Africa and the region. Our values of progression, positivity and inspiration are aligned to those of the Vodacom Bulls and we’re excited to work together to engage supporters around Africa in their common love for rugby."
With this powerful synergy between technology and sport, TCL and the Bulls are set to redefine how fans engage with rugby both in the stadium and at home.
Fans will begin to see the TCL brand across all Bulls Senior Men and Junior team kit going forward, earning a spot on one of club rugby’s most iconic team kit.
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