BooYaa Golf announces launch of first official advert

BooYaa Golf, South Africa’s premier golf apparel brand, is making a major media debut with the launch of its first-ever official advert, premiering on 10 April at 7pm on YouTube: https://www.youtube.com/watch?v=EMNcJpZcAmA.

To commemorate this milestone, BooYaa collaborated with the renowned Brits Film Productions, celebrated for their high-end commercial productions. A portion of the advertisement was filmed in Gauteng's premier Virtual LED Volume Studio, meticulously crafted for cutting-edge virtual production technology.

"This isn’t just another ad. It’s a statement,” says Chantelle van Greune, Global Marketing Manager at BooYaa Golf. “We’re introducing BooYaa to the world with the same confidence, energy, and premium quality that defines our apparel. This advert is bold, unapologetic and unmistakably BooYaa."

The Virtual Volume Studio in Gauteng is South Africa’s most advanced virtual production facility, featuring a 10m wide by 4m high curved LED wall, rich HDR colour accuracy, and full Unreal Engine motion and camera tracking integration. With a 2.5mm pixel pitch, it delivers ultra-realistic backdrops, immersive visuals, and unmatched creative control. It is the only virtual studio in the country with their unique combination of cutting-edge tools - all under one roof.

“We wanted to make sure BooYaa’s first official advert didn’t just talk about the brand - it felt like the brand,” says the production team at Brits Film Productions. “Using Virtual LED volume technology gave us complete flexibility to build out the BooYaa world with scale, emotion and cinematic impact.”

BooYaa Golf continues to redefine what it means to be a golf apparel brand - not just with product but with presence. This advert marks a new chapter in the brand’s bold, fast-growing journey.